Taking a page from Facebook's ad formats, professional social network LinkedIn is launching new social ad formats today that will leverage members' actions on the site to serve more targeted ads.

A Guide To LinkedIn Single Image Ad Retargeting . Get more top-of-the-funnel play with a single image or existing posts. Learn engagement-based retargeting with the platform's new feature.

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.

The blatant cribbing is smart. People know how to use Facebook, but even Hoffman once called the old LinkedIn "confusing."Amy Parnell, the company's senior director of experience design, was more ...

LinkedIn & Personal Branding Expert - CEO & Founder of Black Marketing - 1,000+ LinkedIn Recommendations, 4 Best Selling Books. getty Word of mouth is still the most powerful marketing weapon in ...

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad.

LinkedIn posts are a great way to showcase your latest career accomplishments with your network. However, LinkedIn feeds are so saturated with posts that it can take time to stand out. AI is here ...

LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.