In today’s hyper-competitive B2B market, LinkedIn has become the go-to platform for prospecting quality leads. However, ...

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

Marketing tech startup Octave has raised $5.5 million to expand the growth of its AI-powered go-to-market platform.

Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

Puja Vohra has been appointed Chief Marketing Officer and Executive Vice President, Advertising Sales at Fox Corporation. She ...