Nine months into her role as chief marketing and strategy officer, Jessica Jensen says it’s never been more necessary for ...

A program of cuts across the Endeavour Group has hit its marketing team hard, with general manager of marketing and creative ...

Are LinkedIn voice notes good for marketing or too personal? These are the benefits and risks of using voice pitches for B2B ...

Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

LinkedIn has appointed McCann as its global creative agency of record. In a statement, a LinkedIn spokesperson said its work ...

Craig Brommers didn’t just sell jeans. He turned crisis into opportunity, proved that risk pays and showed that listening to ...

"This new integration gives Octane11 clients a clear view of LinkedIn’s full business impact, revealing more than 2x the pipeline and revenue influence than they could measure before,” commented Dan ...

Seattle startups Yoodli, A-Alpha Bio and MoxiWorks add to their C-suites, TiE Seattle names a president, and other ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

The post Content Marketing Isn’t What You Think It Is appeared first on Self Employed.

New research showing that B2B buyers prefer human recommendations to AI alternatives, despite more than three-fifths of them ...

Digital Product Management at American Express, sharing the news on LinkedIn after 11 years tenure with Hero MotoCorp.