And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance. After all ... If your campaign aims to generate leads, you should be using LinkedIn lead ...

Think of your company as a high-performance racing vehicle. It has great potential, is constructed for speed, and is designed ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

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Marketing Cloud Next offers actionable data, cross-departmental workflows, and AI agents embedded across the entire customer ...

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How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

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Learn how AI tools can boost productivity by 40%, generate leads, and transform your business with actionable strategies. AI ...