B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

Microsoft has been one of the strongest performers in the Magnificent Seven this year. The company's various business ...

Social network LinkedIn is building on its connected television (CTV) advertising platform by announcing a handful of new ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

Chris Rogers tapped to lead Instacart as CEO, Uber appoints Andrew Macdonald as global president and COO. American gig ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

Its business model is also different. Every other social network lives on advertising: Meta, which owns Facebook and Instagram, gets 98 per cent of its revenue from them. LinkedIn sells ads too ...

According to Sharma, “Context matters, especially in advertising ... insight is reflected in the themes LinkedIn is prioritizing: AI and innovation, entrepreneurship, the CEO playbook, female ...

Rahul Welde, who celebrates his birthday today, was associated with Unilever for three decades, and now dons several ...