the same people you can find on LinkedIn are on Facebook and Instagram.. I find that you really don’t need to complicate creative since simple banner ads work well in B2B. Maybe it’s ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

Video ads: Engage your audience through captivating video content. Videos are incredibly engaging and can deliver complex messages effectively. To elevate B2B campaigns on LinkedIn, I always tell ...

Connecting our Flight Control platform to LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, ...

And just as with your ad copy and creative, you must also test and optimize ... When I hear statements like "LinkedIn Ads do not work for our B2B brand," my first reaction is to ask what you tested to ...

Creative B2B ads — both display and video — on Microsoft's B2B network LinkedIn received 53% more viewing time and an average of 61% more likes, encouraging next steps that can foster connections.

These companies can’t afford to waste money on reaching the wrong audience, said Jae Oh, head of ads measurement at LinkedIn. These marketers face economic pressure, competition and budget constraints ...

LinkedIn has introduced upgrades to its measurement solutions, helping B2B marketers track campaign ... “While you won’t see ads for everyday items like washing machines on LinkedIn, this ...

While the platform has limitations, there are ways to optimize LinkedIn for your needs. LinkedIn is home to more than one ...

Did you know you can do CTV (Connected TV) advertising from your LinkedIn Advertising account? Well, you can, and before you think that running B2B ads on streaming services won’t work, you might want ...