LinkedIn Advertising operates on a bidding system similar to other platforms. Advertisers set budgets and bid for placements based on targeting, ad format and competition.

Let’s explore how LinkedIn advertising differentiates itself from the pack. The following are intended to help you think more strategically about LinkedIn’s role in your overall media mix. 1.

Here’s how to drive results with LinkedIn advertising for law firms: By the Numbers Membership on LinkedIn is careening towards one billion users strong.

In today's digital advertising landscape, LinkedIn has established itself as the premier platform for B2B marketing. With its massive user base exceeding one billion members and sophisticated ...

LinkedIn, like all technology-based companies, is having a tough year. But it's boldly going ahead with ambitious advertising plans -- to space, where many have not gone before.

LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. It’s launching with 6 courses curated by in-house experts ...