I quadrupled my LinkedIn following in 2024, going from 7k to 30k followers by testing what works and doubling down hard. My best-performing posts don't rely on fancy words or perfect formatting.

Sponsored content: This advertising format allows you to take your regular LinkedIn posts, such as articles, images or videos, and promote them to a broader audience beyond your immediate network.

Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for sponsored posts to retain larger link previews. Why we care.

LinkedIn's Wire Program becomes BrandLink ... how 91% of B2B marketers believe that video will help them accelerate advertising ROI more than any other format. With BrandLink, advertisers can ...

LinkedIn posts are a great way to showcase your latest career accomplishments with your network. However, LinkedIn feeds are so saturated with posts that it can take time to stand out. AI is here ...