LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in ...

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

Businesses can target their B2B sales by company, seniority or job title, or a combination, for example. LinkedIn data from April said that members with C-suite titles grew by 11 per cent year on ...

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads. Why we care. LinkedIn continues to test and roll out new tools and ad ...

“Encountering this fake LinkedIn ad was a significant reminder of new social engineering dangers now appearing when coupled with Generative AI,” the researchers said.

All reporting in one place: Marketers can now see LinkedIn ad performance alongside all other channels in Campaign Manager. This includes both desktop and mobile traffic in cross-device reports.