LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

LinkedIn Ad Placements Text ads and dynamic ads appear on the LinkedIn website at the top of the page and/or right column in the desktop view. Carousel image ads and video ads appear in the ...

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

Today, I'm going to delve into harnessing LinkedIn ad campaigns. I'll explore why they're crucial, share winning strategies and discuss how to create spot-on content across different stages of the ...

LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

It was already possible to transition an organic post into a paid ad, but it required using LinkedIn’s campaign manager tool and entailed significantly more steps and expertise. The boost button ...

LinkedIn — a Microsoft subsidiary — is unsurprisingly using OpenAI models to create different suggestions of copies. The copywriting suggestion works in a simple way.

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...