LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in ...

If you’re a regular reader of Social Media Today, you’re likely across all of the latest updates and improvements within LinkedIn’s ad systems. But if you’re not reading every single post, you may ...

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

LinkedIn joins Google Ads, Meta, Amazon and other platforms that now (or soon will) offer generative AI to advertisers. In-Stream Video ads.

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn ...

LinkedIn didn’t previously show anything in the way of event analytics, but it will soon divulge a range of metrics, such as how many users clicked on an ad and then registered, as well as ...

The professional social network has partnered with AppNexus to deliver ads based on LinkedIn data not only on LinkedIn's site and apps, but a network of 2,500 of other business-focused websites.