Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...

Justin Timberlake had “Trolls.” Rihanna has “Smurfs.” Both films get as much mileage as it can from its singer-voice actor.

AI can make anyone sound like an expert, even when they lack the one-level-below understanding that defines authentic expertise.

Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...

67 million brands are on LinkedIn—including your ideal customers. Do your LinkedIn ads effectively reach and convert them? Discover how to lower ad costs and improve response in this workshop with ad ...

The pro-Trump PAC MAGA Kentucky rolled out its first ad targeting Rep. Thomas Massie (R-Ky.) on Friday, marking the first spot in a $1 million ad buy as the lawmaker feuds with President Trump ...

Fueled by immense renovation spending and a massive aging population, the market holds vast potential. Shaftless elevators ...

Three candidates: first ad, new RV, quit job See what is happening with U.S. Senate race The API failed to deliver the resource.