LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

You have everything you need to grow your business on LinkedIn. Here are the strategies that get real results, from the ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

Search Engine Land » PPC » How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns Chat with SearchBot Please note that your conversations will be recorded. Are you running ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

LinkedIn, the social platform where people look for and talk about work, may be less visible in Microsoft’s earnings compared ...

LinkedIn has made some improvements to its advertising attribution models, in order to ensure that its data is more representative of actual ad response, as opposed to the assumptions of traditional ...

The profile, launched Wednesday, is targeting individual WPP employees through posts and pushing them towards Terri & Sandy’s career page.

Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...

There have been growing concerns over misleading sponsored posts and increasing popularity of influencer marketing on ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

You can change these settings by clicking “Ad Choices / Do not sell my info” in the footer at any time. A US lawsuit filed on ...