LinkedIn pages will soon get a new tab labeled “Ads.” In this tab, LinkedIn visitors can view all the Sponsored Content advertising that the company ran on LinkedIn during the past six months.

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

LinkedIn’s own case data involving Sponsored Posts backs this up. Adobe’s experiment in promoting research updates about digital marketing translated into measurable improvements to customer ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and ...

No one wants their ads to appear next to content that clashes with their brand or values. I’m not a big fan of the LinkedIn Audience Network (LAN). I’ve seen better results on other platforms.

Conclusion LinkedIn Sponsored Articles offer law firms an innovative avenue to heighten visibility, engage directly with their target audience, and streamline lead generation processes.