LinkedIn pages will soon get a new tab labeled “Ads.” In this tab, LinkedIn visitors can view all the Sponsored Content advertising that the company ran on LinkedIn during the past six months.

LinkedIn’s own case data involving Sponsored Posts backs this up. Adobe’s experiment in promoting research updates about digital marketing translated into measurable improvements to customer ...

LinkedIn notes that company page video is 5x more likely to generate conversation, compared to other types of content. Video for Sponsored Content and Company Pages will be available to all ...

Carousel for Sponsored Content enables brands on LinkedIn to share up to 10 swipeable images on custom cards. As of today, however, video in the ad is not an option.

Six months after a private beta, LinkedIn has rolled out sponsored video ads to the public. Similar to the targeting options offered for video ads by casual social media networks, the new offer can be ...

Users can insert up to 10 customizable cards to tell the story of campaigns, products or even brands. LinkedIn said 75% of beta testers said they would use the feature again.

Dive Brief: LinkedIn is rolling out native conversion metrics in its Campaign Manager tool for sponsored content and text ads, according to a blog post from the company. The metrics will include leads ...

The ads will supplement LinkedIn’s primary revenue source, paid tools for job recruiters. Update: LinkedIn has informed us that users will be able to dismissed sponsored updates.

On average, LinkedIn members spend nearly three times more time watching video ads, compared with static Sponsored Content. During the test period, advertisers ran 7,500 campaigns.

Dive Brief: LinkedIn's Q1 report for 2015 showed a 38% year-over-year increase of ad revenue at $119 million, but the source of that revenue has changed. For the first time, "traditional onsite ads" ...