LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

Linkedin. LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of Cannes Lions 2025.

1. Thought leader ads testing Thought leader ads (TLAs) have produced great engagement for our clients since we began testing them shortly after LinkedIn introduced them in 2023.

No one wants their ads to appear next to content that clashes with their brand or values. I’m not a big fan of the LinkedIn Audience Network (LAN). I’ve seen better results on other platforms.

While LinkedIn maintained that it complied with the DSA, the company has now removed the ability for advertisers to “create an advertising audience” in Europe using LinkedIn Group membership data.

Working Webinar Series Low-Cost and Effective LinkedIn Ads That Convert LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ...

Conclusion LinkedIn Sponsored Articles offer law firms an innovative avenue to heighten visibility, engage directly with their target audience, and streamline lead generation processes.