Because millions of Americans log into their social media accounts daily — particularly younger generations like millenn ...

Chart: The Economist Companies realise that influencers—or “creators”, as many ... content on social media. Influencers first took off because consumers thought of them as “people they ...

Like apex predators, a handful of social networks had won out: Facebook and Instagram were on top, followed by Twitter, Snapchat, and Pinterest. Then the pandemic drove more people deeper into the ...