Back in May, noted LinkedIn algorithm analyst Richard van der Blom released a new report that contained some startling data—namely that within a trailing six-month window, average platform reach had ...

Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...

Eric Martin, the company’s vice president of sales, had heard about This Week in Startups, a podcast by entrepreneur and ...

Running multiple retargeters across the same user base used to be a recipe for inefficiency. But the landscape shifted, and ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign ...

Innovid’s integration allows clients to activate and optimize LinkedIn’s CTV Ads alongside campaigns running across social, digital, and CTV channels—all from a single platform.

Skoda UK has launched a new advertising campaign, “Electric, but Skoda,” aiming to dismantle outdated stereotypes about EV ownership – and have a bit of fun at the same time. The campaign, developed ...

Although display ads are “technically” a retargeting strategy for prospects, they’re also used as a remarketing strategy for existing customers. So, yeah, it’s a bit fuzzy.

Users will no longer be able to include hashtags on advertisements on the social platform X, tech billionaire Elon Musk announced Thursday. “Starting tomorrow [Friday], the esthetic nightmare… ...

AI is turning the ad business upside down At the industry’s annual event in Cannes, executives are feeling the heat ...