With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

Bridging the challenges of social reach. Businesses rely heavily on LinkedIn, with 52% of buyers identifying it as the most influential channel during their research process.

But much like reach campaigns, sometimes repeated exposure leads to eventual action. If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization. 1.