LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads ...

At the top of every LinkedIn profile is a very important section: the summary. Here’s where anyone visiting your profile has a chance to learn about you. Don’t waste this opportunity. Your ...

Dig deeper: Top 6 B2B paid media platforms: Where and how to advertise effectively. 2. ... Video ads testing. LinkedIn has introduced more functionality for video ads in the past year-plus.

A LinkedIn spokesperson said that “this is just the beginning” and that the company “will continue to leverage generative AI to explore new ways to bring value to our members and customers ...

Impressions are the number of times LinkedIn served your ad. This metric helps you understand how many people have seen your ad. Since the algorithm serves ads based on success metrics, this is an ...

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in ...

Paid ads on LinkedIn for luxury brands drove higher results when they strategically leveraged storytelling, music and pacing, according to new research from VidMob. The “Luxury Creative Video Insights ...

On Thursday, LinkedIn announced new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. Through LinkedIn’s campaign manager, ...

This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.