LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

In his new position, Sharma will lead the Next team, which oversees the advertising business in South-East Asia, Korea, ...

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients.

Bosch’s ‘#LikeABosch’: Last summer, Bosch named Droga5 its US Agency of Record, tasked with ambitiously expanding Bosch’s ...

In today’s digital world, cybersecurity companies face a unique challenge in standing out. Choosing the right performance marketing agency can make a significant impact, helping these businesses reach ...

In today’s fast-paced and highly connected world, building strong customer relationships is more critical than ever.

At LinkedIn, we leverage the complementary ... and will leverage this methodology for advertisers on the LinkedIn Marketing Solutions platform. We considered different algorithmic approaches ...

By leveraging the strengths of different team members, businesses can drive creative solutions and stay ahead in a highly competitive market. The LinkedIn Fall Marketing Jobs Outlook infographic ...

Leveraging Enterprise-Grade Frameworks and Tools to Empower Start-Ups, Founder-Led, and Venture-Backed Businesses MALVERN, Pa., Jan. 21, 2025 (GLOBE NEWSWIRE) -- 2X, the leader in marketing as a ...

While consolidation offers benefits to businesses and individual consumers, it also presents notable risks that require ...