The leads from the Lead Gen Forms for Sponsored Content or Sponsored inMail will become available through LinkedIn’s Lead Gen Forms in Campaign Manager self-serve tool or through third-party CRM ...

Dive Brief: In an effort to increase ad revenue, LinkedIn is bringing Sponsored InMail to mobile. Now advertisers will be able to send targeted email messages directly to users’ mobile devices.

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

The launch follows the success of LinkedIn’s Lead Gen Forms for Sponsored Content that launched in April 2017. The solution is designed to help marketers generate more leads from sponsored campaigns ...

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

LinkedIn Ad Placements Text ads and dynamic ads appear on the LinkedIn website at the top of the page and/or right column in the desktop view. Carousel image ads and video ads appear in the ...

Dear Sam: I have a LinkedIn account, and I wonder whether it is effective to send InMail messages to people I am not connected with to further my job search and build an improved network.