Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

5. Predictive audiences. I have been a strong opponent of LinkedIn’s audience expansion feature and even lookalikes, which were discontinued in February. And I was less than optimistic when ...

Dear Sam: I have a LinkedIn account, and I wonder whether it is effective to send InMail messages to people I am not connected with to further my job search and build an improved network.

You can send an InMail on LinkedIn by messaging someone you're not connected to. InMail messages are only available to LinkedIn Premium members, and you're only given a certain amount each month ...

LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The study analyzed tens of millions of InMails sent by ...

Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad.. The ...

LinkedIn has a record number of members, with Gen Z driving user growth. ... Insider Intelligence expects LinkedIn's US ad revenues to rise by 14.1% to $4.56 billion this year.