LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Most LinkedIn influencers typically operate under limited scrutiny, often posting paid content without clearly labelling it as such. Chetan Asher, founder & CEO, Tonic Worldwide, says in the ...

After losing his job offer at LinkedIn, Ben Chipman turned to freelancing, leveraging his skills and network to build a career on his own terms. His journey from uncertainty to a corporate role at NBC ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Latino finfluencers are making wealth-building accessible, because financial literacy isn’t just for the privileged.

As the agency celebrates its 10th anniversary, Founding Partner Jaideep Shergill says that he hopes to continue to grow ...

The study analysed brand-promotion posts by influencers featuring in across Instagram and YouTube between September and ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

Are you ready to amplify your brand’s reach and establish authority in your niche? Guest posting could be the golden ticket ...

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their late ...