To stay visible, marketers need to stop blaming the platform and start creating content that earns attention, starts ...

The rules of the LinkedIn game change all the time and you have to keep up if you want to win. Don't get caught out doing what worked in 2020. It doesn't work now. Your ideal customers are right ...

11. Give Your Audience A Voice Reframe your LinkedIn engagement as a “think tank” with polls and data, giving a voice to the audience. Avoid a one-way broadcast and dishing out insights.

Once you have your goals, you need to track the right metrics to measure your progress. On LinkedIn, some key metrics to track include engagement rate, click-through rate, and follower growth.

Engagement. Overall, LinkedIn engagement is increasing – in fact, it’s up 44% year-on-year.

The internet has roasted a man who used his recent engagement to talk about sales strategy in a LinkedIn post. In a viral post on X, formerly known as Twitter, a user screenshotted salesman Bryan ...

A LinkedIn spokesperson said video posts — including videos shared from individual profiles and pages — get 1.4 times as much engagement on average as other posts on LinkedIn.

A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.

Conclusion: Elevating your LinkedIn game goes beyond the illusion of quick fixes. Strategy and diligent engagement reign supreme in the world of professional networking.