Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Similarweb, the AI-powered digital intelligence platform, today announced the launch of Similarweb AI Agents. This ...

Cetera and its affiliated companies ("Cetera") have been recognized as a finalist for three 2025 Wealth Management Industry Awards ("Wealthies")* in the categories of Digital Marketing Campaign of the ...

Last year, the International Franchise Association’s 2024 Economic Outlook reported private equity having a “transformative” ...

Tejas Apte, Head of Media and Digital Marketing at HUL, called attention to the growing risks and inefficiencies in the ...

Lululemon has appointed GroupM to handle the media buying and planning for the brand's digital and brand remit, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands.

Actual SEO Media, Inc. Optimizing a website for local searches allows a website to appear for local users searching for their services or p ...

Assembled Media has been appointed to lead all digital media activity for Jayco and Let’s Go Motorhomes across Australia and ...

AI tools can expose your personal data. Tech expert Kurt “CyberGuy" Knutsson helps you learn the risks and how to protect ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Akshayy S Nanda (Partner – Competition Law and Personal Data Protection Practice at  Saraf & Partners), elaborates on the ...