What do you get when you bring local small business owners, entrepreneurs, and community leaders together in one buzzing room ...

Lights, Camera, LinkedIn. LinkedIn is loving video. To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows ...

Impressions are the number of times LinkedIn served your ad. This metric helps you understand how many people have seen your ad. Since the algorithm serves ads based on success metrics, this is an ...

Earlier this year, Google’s AdSense for Search network, which traditionally shows ads within the search results of other websites, expanded to include conversations with chatbots operated by AI ...

Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “Supremacy: AI, ChatGPT and the Race That Will Change ...