As Paul Slack, founder and CEO of B2B digital marketing agency Vende Digital wrote in a recent LinkedIn article, the dark funnel and dark social are simply where buyers learn to buy. He added not ...

enterprise account director of marketing solutions at LinkedIn Hong Kong. “That’s why Baidu and Alibaba are getting 70 percent of digital ad spend in China.” Brands need to be aware, though, that ...

Here are a few tips to integrate LinkedIn into your digital marketing (or improve if you're already there): • Set clear goals for your marketing. Remember, LinkedIn is chiefly a business-to ...