The majority (82%) are confident these campaigns will directly lead to sales by the end of 2025. LinkedIn’s 2025 B2B Marketer Sentiment Research also finds 91% of B2B marketers say grabbing audience ...

Technical specifications for B2B concerns, e.g., “Compare to Your Stack” chart. Social proof from similar customers, e.g., Quotes from similar customers with similar concerns.

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

LinkedIn’s 21-page “ B2B Marketing Benchmark: The Influence Report ” incorporates feedback from over 1,500 decision-makers, providing specific insight into how to connect with them, and what ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

To understand the financial efficiency of your efforts, calculate your customer acquisition cost (CAC) by adding up all of your direct marketing and sales expenses (e.g., LinkedIn ad spend, lead ...

AI-powered tools like LinkedIn Sales Navigator make it easier to zero in on key decision-makers and high-value accounts. But connection alone isn’t enough. Relevance comes from authentic engagement — ...

Did you know that nearly half of LinkedIn users are 25-34 years old? Or that 53% of B2B marketers use LinkedIn to identify prospects? Those are a couple of the key insights covered in an infographic ...

The app, which is created on Adventoris’ flagship SwiftCloud platform, allows Tilda’s wholesale and independent trade partners to place orders 24/7, browse products, contact the company and access ...

Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their ...

Vehicle export sales decreased by 5 165 units or 14.6% from May 2024 to 30 112 units, but are at least still 1.4% ahead of the same year-to-date period last year.