Helen Lee has stepped down from her role at LinkedIn Singapore, where she led agency partnership and development for the past ...

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

LinkedIn has extensive analytics that can help you to see if you’re attracting ideal audience members. Start by going to your company page and clicking the “Analytics” drop-down.

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization ...

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use ...

Be consistent. The more often you post, the more likely you are to reach your target audience. Even if your posts don't get a lot of engagement at first, don't give up.

Set your campaign like any other LinkedIn campaign (audience, brand safety, exclusions, budget). Click next. Add your video (here are the specs), and you’re ready to rock!

LinkedIn lets you find and follow hashtags on the topics you’re interested in. To find hashtags, you can start by going to the search bar and entering the hashtag you want to follow.

Felix: One great advantage of a LinkedIn newsletter is that it’s delivered directly to your existing LinkedIn audience, rather than something you need to grow organically. On average, LinkedIn ...

Think of LinkedIn as an ongoing, virtual business networking event. The attire (profile), attendees (network) and refreshments (content) all play a pivotal role in your success on the platform.

Now that you understand why LinkedIn is an excellent outlet for real estate agents, let’s break down how to make the most of the platform to generate LinkedIn real estate leads. 1.