B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

Two-thirds say if they don’t invest in video, they’ll lose out to competitorsStrong advocacy and influence will earn buyer ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially ...

LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay ...

The regulator investigated 121 LinkedIn influencer posts flagged by users for failing to disclose material connections.

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

Content creation has become the secret weapon modern businesses must master, says MySpace Properties CEO Mwenda Thuranira, ...

Social network LinkedIn is building on its connected television (CTV) advertising platform by announcing a handful of new ...

CEO of JioAds, where he led the advertising business across connectivity, content, and commerce for nearly four years ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ads.