LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

LinkedIn's Wire Program becomes BrandLink It focuses on delivering advertisement videos from creators and publishers AI, leadership and business advice will be the first topics to be covered ...

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% ...

The tool is integrated within Adobe Express and features a suite of tools designed to ease the ad creation process.

Ad formats. Unique features ... You’ll find remarketing, in-market, customer match, similar audiences, LinkedIn audiences, and more opportunities in the Microsoft Audience Network.

A whopping 70% of performance marketers are testing new ad formats as many of them are experiencing diminishing returns on social media ad spend. In fact, returns decline long before budgets are ...

Edwards referred to video as "one of the fastest growing formats on LinkedIn," and in February 2025, we learned the medium was growing twice as fast as any other post format. Some of the early ...