LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in ...

LinkedIn — a Microsoft subsidiary — is unsurprisingly using OpenAI models to create different suggestions of copies. The copywriting suggestion works in a simple way.

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a ...

Businesses can target their B2B sales by company, seniority or job title, or a combination, for example. LinkedIn data from April said that members with C-suite titles grew by 11 per cent year on ...

Around 47% plan to keep their LinkedIn ad budgets the same and 11% said they would decrease spending. DigiDay’s survey data is based on 290 media buyers who already utilize LinkedIn.

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

Since then, Smith and Vungle used similar LinkedIn ad tactics to get the now defunct Color Labs as a client, at a cost of $2.78. It worked on Spotify ($16) and Angry Birds developer Rovio ($3.24 ...