Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who’ve implemented th ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

LinkedIn survey shows Indian B2B marketers see video and creator partnerships as vital tools amid growing pressure to drive sales and stay competitive ...

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at ...

This is Part II of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of creatives.

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

Social network LinkedIn is building on its connected television (CTV) advertising platform by announcing a handful of new ...

The IPA, D&AD and Cannes Lions have responded to an open letter published in Campaign addressed to them asking for ...

The campaign, from Stagwell's Code And Theory puts developers-and their creativity-in the spotlight. It follows last month's Microsoft Build developer conference.

The Mandiant team provides a deep dive into one particular attack that started with a Facebook ad for "Luma Dream AI Machine, ...