Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

Social network LinkedIn is building on its connected television (CTV) advertising platform by announcing a handful of new ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, is gearing up to hand advertisers a fully automated, ...

LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who’ve implemented th ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

The IPA, D&AD and Cannes Lions have responded to an open letter published in Campaign addressed to them asking for ...

The turbo-charged sprint with seven partners, from synthetic research pioneers to AI video makers and programmatic planners, ...

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...