LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

Set your campaign like any other LinkedIn campaign (audience, brand safety, exclusions, budget). Click next. Add your video (here are the specs), and you’re ready to rock!

If your ad budget is tight, investing in videos, carousels, or other high-production formats may not be an option. However, creating document and thought leader ads with LinkedIn makes those ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on ...