The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Guests were asked to wear black and white, a combination that mirrors the Inkey List’s packaging. The colors were chosen, Ms. Laxton said, for their metaphoric significance in her and Mr. Curry ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. by Andrew Liszewski. Updated Mar 31, 2025, 4:29 PM UTC ...

The celebration of the new logo and uniforms will continue for the fans with the Magic hosting an event today, Tuesday, June 3 from 3:00 p.m. - 8:00 p.m. at Kia Center.

The Magic unveiled their new logo at a special event inside the Kia Center on Tuesday. (Willie J. Allen Jr./Orlando Sentinel) “This is No. 1 for me because of the history behind it,” said ...