Sora drops the first fruits of its artist program, Sora Selects, featuring 10 artists who have created shorts with the A.I.

After nine years, the Fujifilm XF 16-55mm f/2.8 R LM WR II replaces the original range-topping X-mount standard zoom with an ...

Oommen laid a line in the sand, explaining how “everything is changing” – from the timing of Ramadan, to perceptions of how ...

OM System's latest M4/3 format interchangeable-lens camera offers a combination of the sophisticated image processing ...

The Canon RF 28-70mm f/2.8 IS STM redresses the balance of trinity standard zooms, with a relatively compact, lightweight and ...

Adobe today released a new version of its Firefly app that offers AI-based video generation in addition to images and vectors ...

Adobe's AI Firefly Video Model enters public beta, offering groundbreaking video generation and editing features integrated ...

The word “commercial” may be on everyone’s mind after the Super Bowl. From favorites to flops, this year’s crop of Super Bowl commercials had an average cost of $8 million for a 30-second slot.

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator ...

Adobe released what it called "the industry's first commercially safe AI video generation model." ADBE stock rose on Wednesday.