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Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence as the company shakes up its marketing leadership, according to a report.
Bud Light sales have plummeted since the beer maker partnered with Dylan Mulvaney in April to celebrate the transgender influencer's "365 Days of Girlhood." The move spurred nationwide boycotts ...
Bud Light Sales Down 10% After Right-Wing Boycott Over Campaign With Transgender Influencer - Forbes
A conservative boycott of Bud Light products after parent company Anheuser-Busch Inbev hired a transgender influencer for a TikTok advert has hit the company where it hurts: Sales in the U.S. were ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago. It ...
I saw a PINK rose growing off of a RED rose bush in my garden (called Lasting Love). Wow! I named it Barbra’s Baby,' the singer shared to Instagram, alongside an image of her expansive rose farm.
Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.
Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its ...
The Bud Light family of products, which includes not only beer but also a seltzer that shares its name, was down 28.5% in terms of collective sales volume over that period.
Anheuser-Busch Inbev reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney.
Bud Light controversy cost $395 million in sales 00:22. Former President Donald Trump is asking his supporters to give Anheuser-Busch a "second chance" after Bud Light's marketing promotion last ...
A decade before Bud Light faced a conservative-led boycott over a transgender influencer, Modelo Especial was on track to take the No. 1 spot.
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