Over the years, the 501 became catnip for a particular type of brooding all-American archetype—Brando in The Wild One, Dean ...

The Levi's® brand continues to push the boundaries of style and culture with its latest campaign, 'Easy in Levi's®'.

For more, head to our Jeans Month hub. Levi Strauss patented the “blueprint for the blue jean” — the design that would become the 501 — back in 1873, and at the turn of the century ...

ST. LOUIS (KTVI) — Levi’s jeans have become a staple in everyday fashion for many consumers. And if you have an old pair sitting in your closet, you may want to check the tag. Levi Strauss and ...

Ever notice those tiny copper buttons all over your jeans and wonder what they are ... Jacob Davis — a Nevada tailor — sent a letter to Levi Strauss in 1872. Davis had been purchasing fabric ...

Levi Strauss & Co. CEO Michelle Gass is ... and to others illustrating the invention of blue jeans in 1873. “Our Western tops are having a moment right now,” she says.

Since their invention by Levi Strauss & Co. in 1873, Levi's jeans have become one of the most recognizable garments of clothing in the world--capturing the imagination and loyalty of people for ...