The Logo on "Levi Jeans" shows how this process went. You see the two "Slave" owners whipping the horses and the ropes visibly connected from the horses to the mans legs.

Breaking down the Levi’s logo. Levi Strauss & Co. features at the top of the logo which is the corporate identity of the company.. San Francisco, Cal features next which makes reference to the ...

Created as part of a rebrand for Levi’s back in 2011, Turner Duckworth decided to focus on distilling the Levi’s logo down to the red “batwing” design of the back pocket, which has been a ...

Beyoncé is continuing her relationship with Levi’s with a limited-edition T-shirt collection paying tribute to her album “Cowboy Carter,” which she is currently touring. The T-shirts add an ...