Levi Strauss & Co. was founded in 1853 ... toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

Levi Strauss & Co. is going beyond denim. The jeans giant is buying Beyond Yoga, jumping into the premium athleisure market ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

At one of her New Jersey 'Cowboy Carter' shows, Beyoncé wore bedazzled assless chaps with booty shorts and a Jay-Z shirt.

The T-shirts add an extra “i” to the name Levi’s in reference to the song “Levii’s Jeans” featuring Post Malone off the album, which earned three Grammy Awards this year, including ...

Discover unbeatable style with premium picks from Calvin Klein, Levi’s, and Jack & Jones during Myntra’s End of Reason Sale—8 ...

Beyoncé x Levi Jeans is dropping a new line of Graphic Tees. Beyoncé is continuing her collaboration with Levi’s. The singer and clothing wear company are offering a limited-edition collection ...

most-stood-behind jeans, the Levi’s Ribcage. Turns out it’s Jill Guenza, who is the Global VP of Women’s Design at Levi’s. Below she shares the vintage styles that inspired the cut and ...

Beyoncé is continuing her relationship with Levi's with a limited-edition T-shirt collection paying tribute to her album "Cowboy Carter," which she is currently touring. The T-shirts add an extra ...

That now infamous Levi logo, with two workhorses pulling a pair of their jeans in opposite directions, originated from basic necessity – to be recognisable to illiterate clientele. How can this ...