Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results.

The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care.

In 2025, relevance and responsiveness shape outcomes more than volume or force. Agencies that embed intent, automation and AI ...

Dive Brief: Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared ...

Search Engine Land » PPC » Amazon Ads for lead generation: What advertisers need to know Share Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 ...

Best lead management solution for international markets: Callbox Best lead generation company for supporting a variety of business sizes: ZoomInfo Best for AI-driven campaigns: CIENCE Best for ...

There’s a change afoot in the B2B marketing camp, at the heart of which is demand for a more nimble lead-nurturing mechanism. Bizo, a provider of online ad targeting solutions for B2B marketers, ...

For an online advertisement to be lead generation, the customer must be able to fill out a form, email, text or call the business directly from the advertisement. Sometimes, the lead generation ad ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

The key to lead generation success lies in your ability to focus on organic growth and maximize the use of available resources. Below, the members of Forbes Communications Council explore smart ...

Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks a lot like a Groupon-style daily deal product,” Business Insider comments ...