Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

Women directors in Indian advertising often enter the field through varied, unconventional paths, shaped by access, ...

From crafting impactful messaging to optimizing budgets and leveraging tools like LinkedIn ads, specialists bring the expertise needed to scale lead generation effectively. By partnering with LinkedIn ...

Michigan State announced the hiring of J Batt as the Spartans' new athletic director on Monday. Batt has held that same ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

"I am deeply saddened to learn that my friend and colleague of 32 years, Valmik has passed away," said Dr Ullas Karanth, ...

The ad tech sector, however, can grow faster, pending insertion order-based sales continue to move toward programmatic trading. Meanwhile, the traditional TV sector, already hammered by cord-cutting ...