Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Women directors in Indian advertising often enter the field through varied, unconventional paths, shaped by access, ...

Michigan State announced the hiring of J Batt as the Spartans' new athletic director on Monday. Batt has held that same ...

The 2020/21 season felt like a changing of the guard as Kylian Mbappe and Erling Haaland began to announce themselves as ...

The ad tech sector, however, can grow faster, pending insertion order-based sales continue to move toward programmatic trading. Meanwhile, the traditional TV sector, already hammered by cord-cutting ...

Homes.com’s service is indistinguishable from other platforms, failing to deliver on its exclusivity and lead-generation promises. Spending $30,000–$50,000 on this service is akin to gambling ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

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State legislators seek to establish universal pre-school in Connecticut by 2032. A CT fruit farm around since the 1700s has closed. Its small farm partners already feel the loss. A CT fruit farm ...

The Ariel Helwani ShowEverything boxing & MMA from the world and mind of Ariel Helwani. The Kevin O'Connor ShowKevin O'Connor talks ball with the best names from around the world of basketball ...