Offline conversion tracking, or OCT, is a discipline that incorporates offline data to help marketers measure how their ads contribute to real business outcomes, not just marketing metrics (e.g ...

Conclusion Whether you are an experienced marketer or just starting out, form tracking in GTM and WordPress provides a straightforward and efficient solution for tracking form submissions and ...

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time ...

However, all lead channels, including lead-generation forms, require ongoing monitoring and maintenance to ensure optimal performance to capture every potential lead. A broken form prevents visitors ...

For instance, when a lead submits a contact form, the CRM automatically adds 20 points to that lead. Regularly review, test, and refine the lead scoring model ...

Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.