We’ve updated this article with responses from Apollo.io and G2. LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making ...

In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the ...

According to LinkedIn, the average LGF completion rate is 13%. If your form completion rate is less than 13%, but your CTR and engagement rates are high, there may be a disconnect between what's in ...

Your long-form content marketing pieces can be shared as LinkedIn Articles. There are no editorial guidelines ... including Message Ads, Lead Gen Forms, and Conversation Ads: A typical B2B purchase ...

You can also use a Lead Gen Form to collect leads if you decide to gate your documents. The new LinkedIn Media Library allows you to create ads more easily by storing all of your images and videos ...

Here, we’ll stick with the primary B2B lead channels, Google and LinkedIn. The main Google levers for successful lead gen are placements ... email” in the form field but accept all emails ...

LinkedIn is home to more than one billion professionals ... input a marketable tagline such as “B2B Lead Gen Expert.” Such a striking tagline prompts your audience to view your profile.

For the rest of us who are not new and are not in cruise control, we must consider two activities for lead-gen: Outbound and ... It's the posts that you put on LinkedIn. It's a direct mail campaign.

In place of Lookalike Audiences, LinkedIn is recommending that marketers turn to Predictive Audiences for contact list, conversion, or Lead Gen Form data sources and Audience Expansion or Matched ...