Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.

For instance, a lead nurture sequence may include early, mid, and late touchpoints depending on the action. Early touchpoints might include downloads of informational resources, i.e., whitepapers.

For lead gen, data is one place we lean in further and heavier. For example, Performance Max can only measure how many phone calls or form submissions you get, but it doesn’t know how many led ...

Users can now create LinkedIn Lead Gen Forms from within HubSpot's free ads tool. Following the addition of ads tools to the HubSpot CRM in July, the new functionality positioned marketers to collect ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook ...

Should you focus on lead generation or brand awareness? Discover why aligning both is key to driving sustainable marketing ...

Those who own lead generation portals will certainly react to the adoption of the new rules, but the rules themselves use specific terms that could challenge the ability of lead aggregators to adapt.