5. Inspection: Conduct Form A/B Tests Once you've built your lead generation form, test it so you can achieve optimal performance. Form A/B testing allows you to create higher-converting forms by ...

However, all lead channels, including lead-generation forms, require ongoing monitoring and maintenance to ensure optimal performance to capture every potential lead. A broken form prevents visitors ...

Lead Form Extensions now have features to increase efficiency for advertisers. Here are the details of these enhancements, now available in accounts.

Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products. Facebook’s lead ads consist of ad copy and a lead form hosted on Facebook or Instagram.