Lead Form Extensions now have features to increase efficiency for advertisers. Here are the details of these enhancements, now available in accounts.

However, all lead channels, including lead-generation forms, require ongoing monitoring and maintenance to ensure optimal performance to capture every potential lead. A broken form prevents visitors ...

5. Inspection: Conduct Form A/B Tests Once you've built your lead generation form, test it so you can achieve optimal performance. Form A/B testing allows you to create higher-converting forms by ...

Step one is to create a lead generation form using Meta’s instant form builder. You can choose a template or create your own.

Using lead generation forms in your paid social advertising is a great way to capture potential new customers who are interested in learning more about your business, your products or your services.

Google notes that, in testing, one advertiser reported a 20% higher closing rate for sales leads after implementing lead form extensions. Currently, only a limited number of advertisers have ...