Arizona Cardinals running back James Conner's two-point-conversion run cuts the 49ers' lead to 23-21 in the fourth quarter. Watch the highlights from Super Bowl LIX between the Kansas City Chiefs ...

So, based on these two aspects, a score is given to a lead, which represents the likelihood of conversion and future potential. At first, this method looks good. It provides a basic framework for ...

I’ve rounded up some of the most important metrics every marketing professional should pay attention to: The lead conversion rate measures how effectively a business turns leads into customers.

But there's no reason enterprise brands shouldn't or couldn't get into the game. Done right, automated lead funnels can be a key piece of your conversion engine. In this article, I'll explain the ...